Consumers have a bigger appetite than ever for subscription boxes, which have soared in popularity over recent years with customers showing more interest in signing up for monthly treats delivered straight to their doorstep, from food and drink to flowers, beauty, skincare and even coffee.
Packaging is hugely important in the world of subscription boxes as customers eagerly awaiting their monthly subscription boxes will appreciate the finer details. The look and feel of the box matters just as much as its contents.
As your packaging is the first impression of your business and the first physical interaction, you’ll want to make sure that your subscription box is beautifully presented with bespoke packaging.
While it can be tempting to invest in quality stand-out packaging that your consumers will remember, you’ll also need to consider the costs involved and how much you can afford per subscription box.
If your business is unable to absorb these costs, it can result in increased costs for the buyer, which can sway customers away from ordering your subscription package. This isn’t likely to be an issue if your demographic aren’t as money-conscious or if your products are considered luxury, but it does depend on the nature of your business, your demographics and the price bracket of your subscription package.
When choosing the packaging solution, it’s best to not get carried away and to carefully consider each and every packaging element that you plan to offer.
If you are just starting out, it’s best to set a strict budget for your packaging until your order volumes increase. If you are already receiving a consistent flow of orders, you can certainly be more flexible with your budget.
Branding gets you seen and recognised by your customers, so it should be something you invest in as a business.
If your branding is consistent and packs a punch, your customers will become more familiar with your brand name and will be more likely to remember you again.
Branding can give you more leverage in the industry and set you apart from your competitors, something that is critically important in a fast-paced industry whereby consumers have a large appetite for subscription packages.
You should choose printing that matches your brand and delights your customers so that they’ll be more likely to remember you and recommend to a friend.
Safe and Secure
If your subscription boxes contain delicate items, liquids or items of high value, you’ll want to make sure that your packaging solutions keep the goods safe and secure. The last thing you’ll want is to have damaged products and disappointed customers!
The goods you are shipping as a subscription service will dictate what kind of packaging you need. In most cases, you’ll want to have custom foam inserts to cushion the goods and protect them from inevitable knocks and bangs while in transit. Not only do foam inserts protect your subscription goodies, but they also beautifully present your products and keep all products in the same position during transportation. Or, if you’re looking for something a little more affordable, we would also recommend looking into polystyrene inserts.
Subscription boxes are typically delivered to consumers on a monthly basis, but can also recur on a quarterly or bi-monthly basis. This means that consumers are likely to expect their subscription box on an estimated date each time.
In order to fulfil all orders on-time and without delays, you’ll need to have all packaging materials on hand without the need to wait around for packaging to arrive before dispatching your boxes.
In order to have the packaging ready, as and when you need it, it can help to order in large quantities far in advance. This is why it can help to find a packaging manufacturer that can supply larger volume orders for packaging solutions. This can also work out more cost-effective and convenient for both you and your customers.
Packaging Solutions For Your Subscription Business
As a subscription box business, you’ll want to find a packaging supplier that is able to provide packaging solutions that suit your budget, style and branding. Most importantly, it’s crucial to choose a supplier that can cope with the level of demand for your orders.
At PottertonPacs, we understand the importance of fulfilling orders promptly, which is why we provide a fast turnaround for every order placed with us. And, as we can supply packaging solutions in large quantities, we are able to cater to bulk orders of any size.
We regularly handle fast turnaround times and can provide the additional resources and manpower to create, deliver and implement packaging solutions for your subscription business.
We create important ongoing relationships with the businesses we work with, to enable trust to deliver a consistent, high-quality product to your consumers.