The Art of Display: From Branding to Product Identity on Your Custom Bag

In a world where first impressions matter, creating a lasting impact on your brand is crucial. One powerful way to achieve this is through the art of product display, and nothing does it better than a custom bag tailored to your unique products and brand identity. At PottertonPacs, we understand the significance of showcasing your brand in the best light possible, and we’re here to guide you through the transformative journey of creating custom bags that speak volumes about your brand.

Elevate Your Brand with Custom Bags

Custom bags are not just a means of carrying your products; they are a canvas for your brand’s story. From the choice of materials to the design elements, every detail contributes to the overall perception of your brand. At PottertonPacs, we specialise in turning your vision into reality, offering a wide range of customisation options to ensure your bag not only serves its practical purpose but also becomes an extension of your brand identity.


The Power of Branding

Your logo is the face of your brand, and incorporating it into your custom bag design is the first step towards creating a strong brand identity. Our expert team at PottertonPacs can seamlessly integrate your logo, colours, and brand messaging into the printed bag’s design, ensuring a cohesive and visually appealing representation of your brand.

Our Branding Options

  • Wide variety of colour options for corporate identity colour matching
  • Silk screen printing
  • Digitally printed labels & panels
  • Embroidery

Tailored to Your Unique Style

One size does not fit all when it comes to custom bags. We understand that every brand has its unique style and story to tell. Our customisation options include a variety of materials, sizes, and finishes, allowing you to choose the combination that best reflects your brand’s personality. Whether you prefer eco-friendly materials, luxurious textures, or bold prints, we have the expertise to bring your vision to life.

Customisation Options for Your Printed Bags

  • Broad variety of padded or non-padded material & colour options
  • Custom-manufactured sizes & designs to suit your requirements precisely
  • Velcro or zip closures, as well as a wide variety of other fittings
  • Various carrying handle options plus the option to add telescopic handle & wheels

Functionality Meets Fashion

A custom bag is not just a fashion statement; it’s a functional accessory that should enhance the overall customer experience. At PottertonPacs, we strike the perfect balance between functionality and fashion. Our design team works collaboratively with you to ensure that your custom bag not only looks good but also serves its intended purpose. Whether you’re looking for extra organisation with pockets and dividers or enhanced protection with extra padding, our expert designers will help your vision come to life.

Our Custom Interior Options

  • Pockets, dividers, retaining straps
  • Additional padding
  • Custom-cut foam to display & protect your samples or equipment
  • Reinforcing panels, fabricated box liners

Design your own Custom Bag

Step 1: Define Your Brand Identity

Before diving into the design process, take some time to define your brand identity. Consider your brand’s values, target audience, and the message you want to convey. This foundational step will guide the design choices you make for your custom bag.

Step 2: Choose Your Material

PottertonPacs offers a diverse range of materials to suit your brand’s aesthetic and values. Whether you’re inclined towards eco-friendly options, luxurious textures, or innovative materials, our selection ensures that your custom bag aligns perfectly with your brand identity.

Step 3: Select the Bag Style

Every brand has a unique style, and your custom bag should reflect that. Choose from our array of bag styles, including tote bags, drawstring bags, backpacks, and more. Consider the functionality and purpose of the bag to ensure it aligns with your brand’s objectives.


Step 4: Incorporate Your Branding Elements

This is where the magic happens! Work closely with our design team to seamlessly integrate your logo, colours, and any specific branding elements into the printed bag’s design. Whether you opt for subtle embossing, vibrant prints, or intricate details, we ensure that your brand takes centre stage.

Step 5: Consider Additional Features

Enhance the functionality and visual appeal of your custom bag by considering additional features. From zipper closures to pockets, handles, and special finishes, these details can elevate your bag from ordinary to extraordinary.

Step 6: Review and Approve

Once the initial design is complete, our team will present you with a mock-up of your custom bag. Take the time to review every detail, ensuring it aligns with your brand’s identity. We value your input and will make any necessary adjustments until you are completely satisfied.

Step 7: Place Your Order

With the design finalised, it’s time to bring your custom bag to life. Place your order with PottertonPacs, and our expert manufacturing team will commence the production process, ensuring the highest quality standards are met.

Step 8: Receive and Showcase

Finally, anticipate the arrival of your custom bags! Once they are delivered, showcase your branded bags in your retail space, at events, or as part of your product packaging. Watch as your custom bags become a tangible representation of your brand, leaving a lasting impression on your audience.

Discover the PottertonPacs Difference

Designing your own custom bag is a journey, and we’re thrilled to be your guide. At PottertonPacs, we understand that every brand is unique, and we’re dedicated to helping you create custom bags that stand out and leave a lasting impression.

Don’t hesitate to get in contact with us if you have any questions about our services or if you have a design in mind. Our doors are always open, and we’re excited to hear from you. Let’s continue creating custom bags that not only showcase your brand but also become an integral part of your success story.To see our craftsmanship for yourself, visit our showroom in Leicester and get some inspiration for your own project. While appointments are not always mandatory, we recommend calling ahead to ensure that our skilled staff is available to provide personalised advice tailored to your specific requirements. This way, you can make the most of your visit and receive expert guidance for your project.