How to Get Your Brand Out There With Plastic Equipment Cases

grey plastic branded sample kit case

At PottertonPacs, we can provide your business with plastic equipment cases that can be fully customised to demonstrate your branding. Whether you just want a specific colour to fit in with your brand identity, or you want to have your brand logo or message added to the case, we can do all of that for you. Better yet, when you choose to order from our plastic cases in larger numbers and we will automatically apply a quantity discount for any bulk order received, an undoubted advantage when you have a larger sales team and need to equip everyone with their own plastic equipment cases.

Why is Branding Important?

Branding should be something you invest in as a business. Why? Because it gets you seen, recognised and used again and again by customers. If customers are familiar with your brand name they will be more likely to search for you and want to use your products and services

Branding can also be a crucial step in increasing your brand value. This can give you more leverage in the industry and set you apart from your competitors. This is especially important if you have lots of local competitors that you are directly competing against. 

Why Add Branding to Your Plastic Equipment Cases?

Having your branding on plastic equipment cases can be really important. For example, if you show up to a job with your official branding on your plastic equipment cases, it adds an element of trust, authority and credibility. When customers see your branding on your plastic equipment cases, they’ll be more likely to remember your brand name and contact you again for any future jobs they may need you for.

It can also help to set you apart from your competitors. For example, if you are attending a trade show where there will be other competitors attending, you can help yourself stand out from all the noise with branded plastic equipment cases.

How Can we Customise Your Plastic Cases?

There are a number of ways we can create custom plastic equipment cases to better reflect your brand identity. For example, we can:

Provide different colours of plastic equipment cases – the colour is an important step in creating a recognisable brand identity. If you already have brand colours associated with your business, we can provide plastic equipment cases finished in your brand colours. This can help you to look professional when you arrive at jobs. Our plastic equipment cases come in eight standard colours including black, white, grey, navy, royal blue, yellow, green & red (orange is also available but – subject to MOQ) so finding a case that can match with your brand identity shouldn’t be a problem. 


Add your business logo – we can add your business logo to our plastic equipment cases. Whether you’re looking to add elements of trust and professionalism or you simply want to increase brand awareness, having your logo on your cases can really help. There are a number of ways we can add your business logo. For example, we offer the choice of:

  • Silk Screen Print  – print applied directly to the exterior surface of the case by passing ink through a material screen
  • In-Mould Labelling (IML) – a full colour preprinted label is inserted into the body of the case during the moulding process
  • Digitally Print – if a photographic quality print is required in small numbers this is an option for some plastic cases
  • Printed Vinyl Display, Masks, Part Identifying Overlays – digitally printed & silk screen printed options


Custom foam inserts – if you want to ensure your equipment is protected or remains well organised for a sales demonstration, we can add custom foam inserts to your plastic equipment cases. This can be custom cut and tailored to specific products you are looking to put in your plastic equipment case. We offer a variety of foam inserts options which include;

Polyurethane foams – Sponge type foam materials such as E79, E18 ,E60 and HLB22, these foams range in density and performance but offer great value for money as a protective packaging solution when protection is the most important factor.  When the custom foam insert is more for presentation and display the addition of a coloured brushed nylon topper can be factored in and transforms these materials into a display material to give a higher visual impact to your plastic case foam insert.  Polyurethane foams can be supplied as simple cut foam pads, or as custom cut foam inserts with cut out to hold your products or equipment by either die cutting or water jet cutting.

Polyethylene foams – Higher density foams, such as Polylam, Stratocell, Ethafoam, Jiffy foam and Plastazotes, these foams again range in density, performance and appearance. Offering much higher load-bearing properties for the heavier items you need to house within a custom foam insert and with a more compact cell structure to aid the recovery of the materials after an impact. Most polyethylene materials are available in black or white, blue or pink, with pink usually signifying antistatic properties.  The Plastazote range is available in a broader range of colours at certain densities, which can add dramatically to the overall appearance of a plastic equipment case. Polyethylene foams can be supplied as simple cut foam pads, or as custom cut foam inserts with cut out to hold your products or equipment produced by either die cutting, water jet cutting or CNC routing.

Within the range of custom foam inserts we are able to provide there is a wide selection of different corporate colours to choose from. This is especially useful if you have multiple business colours. You can make your plastic equipment case in your primary business colour, then choose to have the foam insert in the secondary business colour. 

Printed interior display panels – not only can we customise and brand your plastic equipment cases from the outside, but we can also add an element of this to the inside of our case. This will demonstrate to new and potential customers that you go above and beyond to provide a professional service and will add great value to your brand and business. 

There are a whole host of other ways we can fully customise your plastic equipment cases to make them fully suitable for you and your business requirements. For example, we can add a telescopic handle and wheels (selected models only), interchangeable plastic clips/locks colours or coordinating lid & base colours (to order only) or complete custom size and shaped case body (*new tooling required and subject to high volume MOQ). Feel free to ask a member of our team for our full list of customising options to help you find the perfect plastic equipment case for your business needs.

Get Branded Plastic Equipment Cases Today

At PottertonPacs, we have years of experience with helping businesses get their brand seen through branded packaging, display and transportation products such as plastic equipment cases. If you’re interested in investing in some plastic equipment cases for your business, get in touch with a member of our team today.

We will be able to answer any questions you have about our range of plastic equipment cases as well as any other questions you have about our wide range of protective presentation cases, padded soft bags and covers, as well as our custom water jet or die-cutting of bespoke foam inserts, shadow tool control foams and polystyrene for protective packaging or POS display.