Client Case Study: NYX
Global Professional Makeup Brand
NYX Professional Makeup is an American cosmetics company that is a subsidiary of L’Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night.
NYX products are sold in over 70 countries at thousands of retailers, ranging from beauty and fashion stores to freestanding shops and the brand’s corporate website.
NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA.