Guide To Sales Demo Cases

At PottertonPacs, we are trusted UK experts the design, manufacture and supply professional-grade sample carry cases, sales presentation cases, demo kit cases and lightweight padded bags or soft cases.  We specialise in robust, branded solutions purpose-built for sales professionals, field reps, marketing teams and business development units within numerous high-demand industries.

What Are Sales Demo Cases?

Sales demo cases – also known as sample carry cases or presentation kits – are purpose-built to help professionals showcase products with impact and precision. Designed as a solution for on-the-go presentations, client meetings, or trade shows, these custom cases offer a secure, stylish and practical way to carry and display your sample products or equipment.

Our demonstration and presentation cases boast a whole host of features that cater for businesses across a wide range of industries. If your company has a sales or marketing team, read on to find out everything you need to know about sales demo cases.

First Impressions Matter

In the fast-paced world of B2B and B2C sales , first impressions are everything.  Studies show people will generally make their minds up in the blink of an eye. So in mere seconds – your presentation cases could be the difference between a “yes” or a missed opportunity.

Professionally-designed sample presentation cases signal credibility, organisation, and brand authority – all essential for sales and marketing professionals tasked with driving growth and converting sales leads into confirmed orders.

The Importance Of Sales Presentation Cases

Whether you are in a competitive mass market or a highly specialised niche, chances are there will be companies similar to yours competing for the same business.

On competitive markets, where buyers often evaluate multiple suppliers, standing out is crucial.  A branded high-quality product sample case or demo case not only elevates your company branding but also increases product visibility and presentation effectiveness.

Types Of Sales Demo Cases

Plastic carry cases: Lightweight, durable cases with integrated handles, catches, and hinges. At PottertonPacs, we offer various plastic case ranges with varying appearances, features, sizes and colour-ideal for practical, everyday use by sales teams.

Custom-built sample cases: These premium presentation cases offer complete control over size, layout, appearance and materials-perfect for show casing luxury goods, high-value items, awkwardly shaped products or sensitive electronic or medical equipment cases.

Padded sample bags or soft cases: Flexible design and size capabilities and lightweight, these soft-sided bags are excellent for reps needs compact, protective and stylish transport solutions for samples, equipment or devices.  s are an ideal lightweight solution to store, transport or protect products or equipment.

Standard Models with Customisation vs. Custom Made 

Deciding between a standard model with customisation or a purpose designed and made custom sales presentation or demo case depends on several factors, including your industry, product complexity and brand presentation goals and target audience. Our experienced team is available to help evaluate your specific requirements and guide to the most impactful and effective solution to meet both your needs and your budget.

Enhancing brand appearance with the use of cases and bags is generally possible given that most of our ranges have multiple colour options to enable corporate identities to be matched.  For the purpose of protection and presentation you can add custom-cut foam inserts as well as adding branding or your company logo to further promote your company and produce a polished, professional impact upon customers.

Benefits of Sales Demo Cases

High-performance sales or demo cases deliver a range of advantages for companies engaged in frequent product presentations. As a result users often report the following benefits:

• strong visual product presentation
• enhanced product organisation
• excellent brand exposure
• increased protection to sample products
•  differentiation from competitors
• polished and professional appearance
• increased customer confidence
• samples are protected from impact and vibrations
• reduces breakages resulting in replacements costs and inconvenience

Branding and Customisation for Maximum Impact

A well-branded sales demo case reinforces your company’s identity while ensuring your products remain the focal point. Using company colours, logos, and other branding elements enhances professionalism and brand recognition, helping your business leave a lasting impression.

Customisation Options for Sample Carry Cases

PottertonPacs offers a range of customisation options to help your sales demo case align with your brand identity:

• Exterior printing and labelling
• A selection of colours to match your branding
• Moulded company logos integrated during manufacturing

Ready To Order Your Sales Demo Case?

A well-designed and manufactured sales demo case gives you a point of difference from your competition. As a result, if you are competing with other firms for a contract or sale, the impact of being the most memorable can be absolutely crucial in securing the business.

With so many options to choose from, finding the perfect presentation case for your business or specific products doesn’t need to be a struggle. 

Get in touch with our team today to discuss how we can help elevate your sales presentations with a high-quality, customised demo case.

With years of experience in the case and bag manufacturing and foam conversion, we can answer any questions you have and help you find the perfect presentation case unique to your companies requirements.

Read more about  – Why Sample Presentation cases are Important