What is a Sales Demonstration Kit?

Head-Phones-Sales-Demo-Kit | PottertonPacs

Sales demo cases (also known as sales demonstration kits, sample cases and presentation cases) are used by individuals that need an innovative and attractive way to display products to potential clients.

A sales demonstration case is vital in showing off the features, capabilities, and value of a product or service you are trying to sell. Your sales demonstration kit is a huge part of your pitch, which typically entails a product sample and supportive literature, stored away in a demo case.

As a sales demo is a crucial step in the sales journey, it’s important to remain professional, organised, and on-brand, which a sales demonstration kit can successfully support.

This guide explains everything you need to know about sales demonstration kits and how to choose the right case for your demo. 

Benefits of a Sales Demonstration Kit

There are a fantastic number of benefits of having a sales demonstration kit. Here are just a few of the core reasons why so many sales representatives choose a demonstration kit for sales:

Increased Protection

Dependent on its intended use, the benefit of increased protection means that you’ll be able to keep your samples intact and free from damage. With customisable foam inserts to protect your product and equipment, you’ll be able to save a fortune on reusing the same sales samples over and over again!

Better Organisation

Carrying loose samples and literature into a sales pitch presentation doesn’t give off the best look. The great benefit of having a demo kit is that your samples will be neatly organised with a foam insert to securely house all contents.

Looks Professional

Look the part with a sales demonstration kit to professionally store your sales samples, providing a strong visual to those you are pitching to.

Unique Edge Against Competitors

Provide a talking point and make a difference from your competitors with a solution that offers you a unique edge.


With an attractive outer case, you have excellent branding potential with the option to customise with your logo and branding colours in a way that expresses you and your company best.

Types of Sales Demonstration Kits

Some of our most popular sales demonstration kits have been supplied for:

  • Composite decking
  • Resin driveways
  • Hardware samples (such as door & window handles, locks and other door furniture) 
  • UPVC extrusions, door & window samples
  • Roof lantern & conservatory samples
  • Electrical controls for heating, sound, lighting, monitoring or security
  • Bedroom or kitchen doors samples
  • Tile samples 
  • Roller shutter door samples
  • Blind & shutter samples

We have also worked alongside engineering companies to display samples for sales, hoses, valves, pipe connectors, specialist tools, adhesives as well as safety devices. 

Medical organisations have also used demonstration kits to store medical samples, including scalpels & blades, laparoscopy surgical instruments, catheters, syringes, dialysis machines and blood analysis machines.

We also commonly work with many other industries including IT & audio visual, sport & leisure, beauty & aesthetics, eye & health care, test & measurement.

Sales Demo Kit Customisation

Customise your sales demo kit with branding, company colours and even the option to have your logo moulded onto your case.

You can even have the option of adding protection with custom cut foam, separating and cushioning each item and stopping them from colliding and moving. This not only prevents scuffs, marks and breakages, it also offers maximum protection in all environments. 

Ready To Order Your Sales Demo Kit?

Want to discover more sales demonstration tips? Take a read of our guide detailing how to deliver the perfect sales presentation.

A well designed and manufactured sales demo case gives you a point of difference from your competition and is one of the best sales demonstration techniques! 

With so many options to choose from, finding the perfect presentation case for your business or specific products doesn’t need to be a struggle. If you have any questions about our range, please feel free to get in touch with a member of the PottertonPacs team today.

With years of experience in the packaging industry, we can answer any questions you have and help you find the perfect presentation case for your unique requirements.