BHR Pharmaceuticals Ltd
PottertonPacs Case Study: BHR Pharmaceuticals Ltd
Established in 1990, BHR Pharmaceuticals Limited is a market-leading company in the field of point-of-care diagnostics within healthcare, moving appropriate tests from the lab closer to the patient to better manage and treat people. BHR specialises in sourcing new advanced technology from around the world and delivering these progressive products into the UK market.
Minimising patient pathways improves the patient experience as well as efficiency for doctors, nurses and other healthcare professionals. BHR has challenged the conventions of laboratory medicine by showing that point-of-care diagnostics adds to the GP’s toolkit to save money, time and improve overall healthcare.
Their initial enquiry was a visit to our showroom where they expressed the need for a transport solution that could take sample medical equipment to visit and demonstrate to potential buyers.
The case needed to offer total protection whilst being an easy transportation solution for the sales representative into medical environments such as healthcare centres. The case also needed to promote a professional appearance during the product presentation and demonstration.
Following a detailed brief, we combined our expert knowledge, design and craftsmanship to create their bespoke case to meet the needs of their projects.
We successfully produce the Peli Storm Case, branded with their company logo using a domed digitally printed label to make it instantly recognizable. The case contained a custom waterjet cut plastazote foam insert which allows little movement and offers maximum protection to heavy and sensitive medical equipment which was the perfect solution in line with their requirements.