How do you get consumers to interact with and eventually buy your retail products? A dynamic way of “cutting through” the noise lies in point of sale displays (also known as point of purchase, POP). If approached in the right way, a point of sale display unit can stimulate growth, promote brand awareness, reinforce loyalty and result in a long-term relationship with the brand.
Products at point of sale should be displayed in a way that draws attention from customers and persuades them to make a purchase. Whether you’re a manufacturer or retailer, you’ll want to ensure that your product is displayed in immaculate condition and presented in a way that not only looks the part but makes a good impression to your customers too.
We specialise in custom product presentation cases and displays, with years of experience in design and manufacturing for UK leading brands. We recently supported NYX Professional Makeup with creating their promotional stands with interchangeable parts for a customisable display that could be easily assembled in stores where their makeup would be displayed.
We can provide a complete end-to-end solution with custom point of sale displays to present products in a way that engages customers and can be adapted to meet different needs. In this guide, we explain the benefits of having a custom point of sale display, including the importance of branded stands and how Potterton Pacs can support in creating the perfect solution.
Engage With Your Customers
Point of sale displays themselves are a type of marketing material that exists separate from the store’s shelving, effectively another way into shoppers’ attention, in the middle of the shop floor or throughout the store.
Point of sale displays can be a fantastic way of engaging with customers and creating a display point that really stands out above the rest. These displays can serve a variety of purposes, which depends on how brands or retailers hope to engage with their customers, as well as the type of product you are showcasing.
POS display have the power to:
Elevate your brand, improve awareness and change perception.
Stand out from the clutter and competitors
Seduce and educate shoppers
Encourage them to test or interact with a product
Allow the shopper to empathise with the product as they see it in situ
We can develop an effective display unit based on your ideas and inspiration, taking a concept to drawings and providing the most cost-effective and high-quality solution that is sure to engage your audience and customers in-store.
Adapted to Meet Different Needs
Our functional promotional displays can be adapted to meet different needs with durable items, well-designed graphics and unique product holders. Just like all of our other custom products, our point of sale displays are completely bespoke and customised to your exact needs and vision.
By presenting your products together with a point of sale display, you can dictate how your products are presented to your customers, saving both themselves and retailers time. This is particularly true for non-standard, small or odd shapes. They represent a risk something goes wrong when shoppers interact with them. Chances are that they end up irritated and walk away without buying.
These displays can be adapted to suit any product, launch or promotion. For example, we can provide the option of custom-fitted foam to protect your products while they are on display with each foam slot able to securely hold products and display them in a way that looks professional and presentable. No matter how obscure your product is, we can present it in the most engaging and accessible ways.
Attention to Detail
Attention to detail is crucial when planning a display unit to store products as first impressions count, so you’ll want your customers to be impressed by the product display. As a designer, manufacturer and supplier of protective presentation cases, padded soft bags and other heavy-duty equipment cases, attention to detail is second nature to us.
To ensure that the end product is perfect for your product and ticks every box, we go through a detailed process, from concept to production. This included detailed sketches to capture your ideas, we then manufacture prototypes and one-off components so that you can be sure that the display is everything you expect.
Point of sale displays are usually required to have logos and other forms of branding in order for customers to recognise and establish the display as a brand they know and remember. Changes in consumers’ shopping patterns and expectations, along with an upsurge in impulse buying, mean that the point of purchase is playing a more important role in consumers’ decision making than ever before. Furthermore, there is even more pressure than ever on retailers to differentiate themselves and offer distinctive positionings to survive.
Our custom point of sale displays can not only be customised to your brand guidelines, they can also be targeted towards a specific target market. With our graphics expertise, we are sure that merchandise displays support branding through logos, brand guidelines and colour schemes to increase brand awareness and support the overall brand experience.
Save Time and Money
We aim to save you money by creating a cost-effective but high-quality solution that really makes a difference for your customers and resonates with them best. We have dedicated teams who can provide in-house assembly and collation, so you won’t need to worry about having the display set up correctly.
Point of sale displays cannot substitute for marketing media spend, nor are they as easily controlled in the store since they are often presented in someone else’s store. They can, however, reinforce and remind consumers about the advertising messages they have seen before entering the store.
This seamless end-to-end service saves you time and money as well as taking away any worry, as your point of sale display will be taken care of, from start to finish. Whether it’s to you or your clients’ retail network, we can provide safe and fast delivery to ensure that all requirements are complied with.
We understand the importance of having point of sale displays set up quickly and promptly, which is why we provide a fast turnaround for every order placed with us. We’ve had extensive experience of small runs for specialist brands to large runs for a nationwide rollout, so we have the logistics in place to meet even the most demanding and time-critical needs.
We regularly handle fast turnaround times and can provide the additional resources and manpower to create, deliver and implement your custom point of sale display on time.
How Can We Help?
PottertonPacs are confident we will be able to propose a custom point of sale display to suit your needs. We also offer custom fabricated, stitched, moulded and fabricated interior solutions too, which are perfect for displaying your products in a merchandising display.
We pride ourselves on being expert designers, manufacturers and suppliers. We also provide expertly made protective presentation cases, padded soft bags and other heavy-duty transit equipment cases, which are ideal for transporting your products to and from destinations and sales pitches.
If you’d like to talk to our experienced team regarding foam conversion or other custom interior options that could offer a solution to your requirement, we would be happy to answer any of your questions or recommend a possible solution for your consideration. Get in contact at 0116 276 7562 with any queries or concerns you may have.
Get started on protecting your valuables today!